Google telah melakukan banyak perubahan baru-baru ini. Selain berganti mejadi anak perusahaan Alphabet, kemarin perusahaan teknologi tersebut mengejutkan semua orang dengan logo baru mereka. Dalam salah satu perubahan terbesar sejak 1999, logo baru Google itu berubah kembali dengan menggunakan font sans serif tipografi yang terlihat lebih sederhana.
Google menjelaskan dalam posting blog, logo baru harus bekerja dengan baik dalam ruang dibatasi dan menjaga konsistensi di banyak produk. Banyak iterasi dari logo baru berakhir di lantai ruang potong. Jadi bagaimana Google lakukan? Kami memilih otak beberapa grafis dan tipe desainer untuk melihat apa yang mereka pikir.
Logo Baru Google – 2015.
“Seeing the Google animation for the first time, I felt I was looking at a Paul Rand logo. The alternating primary colors, the name turning into a G and the playful pulsating dots, each by themselves recalled his Modern play principal. I don’t know how long it will be until the animation gets tiresome, but it is a pleasure to watch it going through its cycle now.” — Steve Heller, art director and journalist.
“I would change the name to Goo. It’s immediately recognizable and fits the technical criteria of taking up less space and reducing the bandwidth needed. Also: subhead: Goo / Holds the World together.” — Milton Glaser, graphic designer
“They’ve chosen to emphasize every circle they could find, which is an effective way to create a friendly and approachable impression. But that makes the ‘l’ stand out a bit awkwardly, being the only entirely straight shape. Being the only green letter doesn’t help either, so it’s tempting to parse this as ‘Googe.’ But they did well to retain this distinctive sequence of colors — they were the only way I could ‘glance’ this as being Google. I don’t think this redesign speaks to any larger trend, because clean simplicity will always succeed, even if it doesn’t excite. But I really hope this ‘e’ does not become a thing.” — Tobias Frere-Jones, type designer at Frere-Jones Type
via : TheVerge.
Silahkan berkomentar dan berdiskusi. Bebas, namun tetap beretika serta bertanggung jawab!. Diskusi hendaknya masih berkaitan dengan artikel mengenai "Ini Pendapat Desainer Logo Terkemuka Tentang Logo Baru Google".